Daily Archives: | February 8th, 2015

Clemson Helmet Controversy

With all of the talk during dead time about Clemson  changing helmet designs/colors I just wanted to reassure Tiger Nation that this will NEVER HAPPEN !!!  The Tiger Paw, which Clemson University had to trademark because so many people were copying it, has become synonymous with the university and is always in the top 5 or 10 when College Logos/Helmets are voted on or discussed.  One thing that you learn in Marketing and this is especially true with Sports Marketing is to build your brand.  To do this you need something constant that people will always identify with you.  We can all agree that Clemson has done a very good job with the Paw and specifically in relation to the helmet.  People all over the country know who is playing when they see the Clemson football team in uniform, even if all they can see is a little white dot on the side of that orange helmet. In contrast, the South Carolina Athletic Department has done a terrible job.  They allow their brand to be diminished by changing their look every other year.  They went from White to Garnet to White to Black back to White Helmets.  People don’t readily

Rivalry -vs- Revenue

Recently there has been a lot of discussion about scheduling.  Most of this discussion has centered around either adding a 9th conference game or scheduling tougher out of conference opponents to better position a team for a chance at getting into the College Football Playoff.  This article will deal with the ability to schedule good competition and meaningful rivalries in this new age of college football. As everyone knows, with the conference expansions that started with the SEC in 1990, it has become more difficult to schedule top quality opponents because of logistics as well as the fact that teams’ conference schedules have become more difficult.  The only incentives to scheduling a top quality opponent are to improve your resume for the College Football Playoff or to satisfy the insatiable hunger of the fans.  From a revenue standpoint scheduling a Power 5 opponent is a negative because a team of that caliber would require a return visit which would limit the revenue that the school could take in …. Until now. If the following system were to be adopted, it would enable teams to schedule these top quality opponents.  The following steps would need to be implemented for the system to