Uniforms

Clemson Helmet Controversy

With all of the talk during dead time about Clemson  changing helmet designs/colors I just wanted to reassure Tiger Nation that this will NEVER HAPPEN !!!  The Tiger Paw, which Clemson University had to trademark because so many people were copying it, has become synonymous with the university and is always in the top 5 or 10 when College Logos/Helmets are voted on or discussed.  One thing that you learn in Marketing and this is especially true with Sports Marketing is to build your brand.  To do this you need something constant that people will always identify with you.  We can all agree that Clemson has done a very good job with the Paw and specifically in relation to the helmet.  People all over the country know who is playing when they see the Clemson football team in uniform, even if all they can see is a little white dot on the side of that orange helmet. In contrast, the South Carolina Athletic Department has done a terrible job.  They allow their brand to be diminished by changing their look every other year.  They went from White to Garnet to White to Black back to White Helmets.  People don’t readily